Social media takes time. And time is money. If you're a business owner, then you know this firsthand. It seems like there's never enough hours in the day to get everything done. It can be difficult to find time to invest into your socials, but it's worth it.

Here's a few time-saving tips to help you spend less time on social media and more time on the other things you need to get done for your business.

1) Create in batches.

Finding time to devote to social media daily can be a daunting task. And you may simply not have the time to create a post every day. One of the biggest time savers I have learned as a social media content creator is to create in batches. Take a few hours to sit down every week (or even an hour, whatever works best for you) and create multiple posts that you can post throughout the week. Save them as drafts so all you have to do on the day they need to be posted is hit the "post" button. Instagram and Facebook both have functions that let you completely create your post and then save it as a draft to post later. This cuts down the amount of time you have to spend creating posts and frees you up during the week to do other things.

I would also recommend brainstorming in batches. If you have a free moment, or you're scrolling on social media, write down ideas of content you can create for you own account. Save posts and reels that you think would work for your own following. I usually have a note going in my notes app on my phone that I jot down all my ideas. Then, I put them into a document or a schedule to use later.

2) Schedule in advance using an app.

If you're really struggling with forgetting to post during the week or simply having the time, I would recommend using a scheduling app to plan your posts ahead of time. You create the posts, upload them to the app, fill out the captions and any other information, and connect it to your socials to let it post for you. It's worth the investment if social media helps drive traffic to your business.

Here's a few popular scheduling platforms and apps that I would reccomend.

HootSuite

Sprout Social

Plann is a free platform that lets you preview how your feed will look before you post. It does have a paid subscription that lets you schedule posts.

Canva Pro also has a scheduling function with their subscriptions if you use that platform to design content for your socials. Unfortunately, you can't do it unless you have one of the paid subscriptions like Canva Pro and Canva Teams.

3) Hire someone to do it for you.

Really want to invest in social media, but you simply don't have the time do any of it? I would recommend hiring a social media manager. Having someone who can devote their time and effort completely to your social media account is really helpful when you don't have the time or energy to do it yourself. It's also helpful to have a fresh creative mind who is up on the trends and keeping up with how the platforms are evolving.

If hiring someone makes you nervous, start with a part-time social media manager and then evaluate a few months in to see if your socials are growing and accomplishing your goals. Results don't happen overnight, but if you hire a good manager, you should start to see progress and growth over the period of a couple of months.

Implementing these tips and tricks will help you save time and money so you can spend more of it running your business.

Which tips will you be using? And which ones worked best for you? Let me know in the comments section below.