If you're a business owner, you probably already know that you need photos of your products and services in this digital age. And if you're on this page, you're probably thinking about investing in some sort of photography of your products and services. So I'll get straight to it: here's why you should invest in good photos for your business.

1) Photos are the first thing are potential customer or client sees.

Your online photos are essentially the first impression your customers get about you and your business. And first impressions are important! Customers will judge the quality of your business by the quality of the photos you have on your online platforms. If they're grainy or outdated, people will notice. You want to put your best foot forward with clear, crisp photos of your business.

2) Photos showcase how your product/services work.

When customers are making purchasing decisions, they want to know what they're purchasing. Photos are a visual aid to showing potential customers and clients what they're getting when they purchase. Photos encourage transparency with your customers and help give them clarity when making decisions about what to purchase. Ever been deciding where to eat lunch and looked at the reviews and photos of a restaurant on Yelp? Photos of your business/product/service work the same way for your potential customers. They want to see what they're getting.

3) Photos can be repurposed.

They're the gift that keeps on giving! Good, professional photos should last you a long time, and you can repurpose them for all of your online platforms and channels. They're also great to use for marketing, whether it's printed flyers or online ads. Don't forget to use them for social media too! Get creative with cutouts and backgrounds and arranging text depending on the look you want for your business.

Check out this video tour of a website I created for a local business using the photos I took of their storefront! For a fun creative twist, you can use photos of your business as headers or backgrounds on your website.

Looking for professional photos for your business but don't know where to start? I'm an experienced photographer and I would love to help you refresh your online image with beautiful photos! I have a wide range of skills and expertise, from portraits to interiors. Check out my Photography portfolio to see some of my past projects!

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